We are a software development shop. We don't work on SEO, digital marketing, e-com sites, etc. When we have a client or potential client ask us for digital marketing services we refer them only to companies we have Strategic Relationships with.
Let’s face it, acquiring new clients is getting more expensive. Advertising (while it works), has hard costs with no guarantees on cost per acquisition for new clients.
Bottom line, Referrals are ALWAYS the most desired. Why?